Build a business case before you spend budget.

Estimate pipeline, opportunities, and ROI for events, dinners, lead generation, direct mail, sponsorships, and agencies.

Before or after? Pick one ↓

The formula behind every calculation

ROI = (Revenue − Cost)Cost × 100

Program cost: $50,000 Pipeline attributed: $200,000 Return = 200K ÷ 50K = 4× the spend

Add Your Marketing Programs Add one or more to compare

Average Deal Size Turns opportunities into projected pipeline

Avg. Deal Size ($)

Your average contract value. Pipeline = opportunities × deal size.

Your business case

Expected return = Projected pipeline ÷ Total cost

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Expected return on spend

Projected ROI scenarios

Scenario	Projected pipeline	Net	Return

Conservative assumes you create half the opportunities you expect; aggressive assumes double. Lead with the expected case in your request and cite the range to show you stress-tested it.

Copy for budget request

Per-Program Breakdown

Program

Cost

Pipeline

Net

Return

Category Benchmark: —

0×Industry avg: —5×+

Full Breakdown

⚠️ Disclaimer: In "Deciding" mode these are projections based on the assumptions you enter, not guaranteed results. Conservative and aggressive scenarios are illustrative bands, not forecasts. Always validate against your own CRM and attribution data before committing budget.