Marketing ROI Calculator

For the inevitable 'what's the ROI on that?' Here's the calculator

The formula behind every calculation

ROI  =  (Revenue − Cost)Cost  × 100
Event cost: $50,000 Pipeline attributed: $200,000 ROI = (200K − 50K) ÷ 50K × 100 = 300%  (3× return)
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Add Your Marketing Programs Add one or more to compare
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Conversion Assumptions Optional — projects revenue from opportunities
$
Your average contract value when a deal closes
%
% of opportunities that become closed deals
Your ROI Results
Total ROI = (Total Revenue − Total Cost) ÷ Total Cost × 100
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Blended Return on Investment
Per-Program Breakdown
Program
Cost
Revenue
Net Return
ROI
Category Benchmark: —
0×Industry avg: —5×+
Full Investment Breakdown
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⚠️ Disclaimer: ROI calculations are estimates based on the figures you enter. Pipeline projections assume your entered conversion rates. Venderra does not guarantee any specific results. Always validate with your own CRM and attribution data.